There are over two billion users who make their choice of content on social networks every day. 228 million per hour are google searches. All users of online information value their time, sometimes more than the money they are willing to pay for a product. And in their time, you have to give them the best of your business in the qualities of the product and the benefits of the idea, in the power of the messages and in the impact of all the advertising content. Enter the network as prepared as possible with content that the user will see and request. Do it really well. Don’t compromise on the story you create on LinkedIn, Facebook or Instagram.